Vine Street Vacations: A Local Digital Marketing and SEO Case Study

• Jul 28th
• PG Insights Team
• 5

At PG Insights, we pride ourselves on delivering top-notch marketing services to our clients. One such client, Vine Street Vacations, a vacation rental company based in St. Charles, Missouri, has experienced significant growth and success as a result of our collaboration.

The Challenge

Street Vacations had a strong presence on Airbnb and VRBO, but they were struggling to stand out in the crowded vacation rental market. Their property descriptions and titles lacked SEO optimization, their property photos were not professionally done, and their logo and creative design needed a refresh.

Our Approach

• Single-Page Website Design: We created a unique website for Vine Street Vacations that stands alone from their Airbnb & VRBO pages. This not only drives bookings from travelers who may not be using those two primary platforms, but increases the value of their Airbnb/VRBO listings by contributing to a higher nightly rate. When your occupancy rates are higher, you can justify higher nightly rates. And, if you use an automatic pricing tool, the occupancy is often taken into consideration when determining your nightly rate. Vacation rental properties are a dime-a-dozen these days, and, since they all use the same marketing platform, standing out from the crowd requires a more significant web presence. PG Insights can help.
• SEO Optimization: We revamped the descriptions and titles for their Airbnb and VRBO listings alongside their standalone website. We incorporated keywords and phrases that potential guests frequently search for. This ensured that Vine Street Vacations' listings appeared more prominently in search results, increasing direct bookings. Furthermore, by having a standalone website, they're not only driving more organic traffic and direct bookings - but the use of backlinks to their listings on sites like VRBO, Airbnb and Expedia increases the visibility of those listings as well. Optimizing your vacation rental's online presence isn't a one-size-fits-all solution, and PG Insights has the industry experience to put your properties front-and-center.
• Professional Property Photography: We brought in a team of professional photographers to capture high-quality images of the properties. These photos showcased the unique features and amenities of each rental, making them more appealing to potential guests.
• Logo and Creative Design: Our creative design team worked closely with Vine Street Vacations to redesign their logo and overall brand aesthetic. The new design better reflected the company's personality and values, helping to create a stronger brand identity.

The Results

The results of our collaboration with Vine Street Vacations have been nothing short of impressive. Their ratings on Airbnb and VRBO have soared to a nearly perfect 4.92 stars. They also increased their starting nightly rate by $30 without seeing a decrease in occupancy. This is a testament to the effectiveness of our Web Design, Search Engine Optimization, and creative design strategies. Additionally, while many small vacation-rental companies struggle to make an impact on other booking platforms, Vine Street Vacations has carved out an impressive presence on sites like Expedia, where they've already received nearly 30 positive reviews. This ensures that their rates remain high, and their booking calendar remains full.

Conclusion

This case study of Vine Street Vacations demonstrates the power of effective website design, SEO, professional photography, and creative design in the vacation rental market. At PG Insights, we're committed to helping our clients achieve similar success. Contact us today to learn how we can help your business thrive.